Off the Shelf
Alain Minc: ce monde qui vient (Editions Grasset)
Alain Minc is an economist, the strategic sherpa of many leaders in the international community. He is member of the board of several major international firms and wrote dozens of books, among them the one we will try and tell you about. What follows is not a summary but a zoom on chapters related to Asia and Europe.

Alain Minc gives us his vision of our drastically new world, a world where the US are by far the leading actor, more and more linked to China and less and less to Europe.

The US have the best universities (15 of the top 20) whose students will rule the world's major companies in the future. And more than half of their students are Asians. The US lead the world's technology and have

chosen China as their main commercial partner and banker. During this key period, Europe has been primarily looking for its post-USSR era identity without developing a clear business model other than its will to maintain a strong currency.

Looking at the dangers our world has to face in the future, Alain Minc assumes offshoring is not part of them (as the US and UK have full employment while offshoring at full speed). His main concern is the answer to the question: will the major upcoming Asian countries be able to cope with social tensions brought by such a quick economical growth? Will they find a social democrat management style allowing them to temper inequalities and protect customers? Will they avoid the apocalyptic tendencies such gigantic and fastgrowing economies

should tend to bring in: business and finance monopoles; political authoritarianism; oligarchic elites...? Alain Minc's personal bet regarding this question is the following: India and Japan will probably succeed and face this issue. But China's economy could, some day, meet Karl Marx prophecy and lead to an apocalyptic liberalism, with no social or democratic hindrances. In which case, the whole world would economically turn upside down.

Client feedback
Turnover in China
A multinational company we have been working for (as subcontractor of an inernational consulting firm) told us that, having followed our advice in terms of technical management staffing, its employment turnover has dropped to less than 5% in China. The company employs roughly a thousand design and engineering people in Asia.

We need you
If you have used the services of an exceptional consulting firm in Asia (IPR management, research or top management HR hiring, lobbying...) please let us know. This will help us and our clients.

                      << Previous page <<